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Strategy

Most growth businesses do not have a strategy problem so much as a strategic clarity problem. Everyone is busy, but not everyone is busy on the few things that will move the company forward this quarter and this year. Strategy, done well, is the discipline of deciding what you will not do, writing the rest down on a single page, and then checking against it every ninety days.

This section collects our articles on building and keeping a strategy that the whole leadership team can see, understand and act on. They draw on the Scaling Up and Rockefeller Habits methodologies that we have used with hundreds of companies, but they are written for leaders of UK scale-ups rather than for strategists.

Running the planning process. Why have a strategic planning meeting? is the place to start if your planning days have become status updates. It explains what a good session produces and who needs to be in the room. How to focus on growth initiatives tackles the problem that follows: protecting time for the projects that matter once the plan is agreed.

The one page strategic plan. The one page strategic plan is the tool at the centre of our work. It puts core values, purpose, long-term targets, annual goals and quarterly priorities on one sheet so that nobody in the business can be unclear about what matters. If you have never seen one, read that first.

Long-term vision. A ten to twenty-five year goal is what gives the quarterly plan its direction. The pitfalls to avoid when developing your BHAG covers the common mistakes, and game-changing BHAGs that drive strategy and team alignment shows what a good one looks like in practice.

Measuring what matters. Strategy without numbers is a wish. Harnessing the power of KPIs and OKRs explains how the two frameworks differ, when to use each, and how to keep the scorecard short enough that people actually look at it.

Strategy under pressure. Navigating business cycles and the common mistakes leaders make when developing a business strategy are useful reads when conditions change faster than the plan.

Thinking strategically as a team. Strategy is not the MD's job alone. How to get everyone in your company thinking strategically and from planning to strategy look at how to spread that thinking through the business, while how scenario planning drives growth in uncertain times offers a practical way to prepare for more than one future.

Browse the latest articles below, or move across to our leadership, team and implementation sections. When you are ready to put a strategy in place with your own leadership team, our facilitated scale-up workshops and intensive VIP days are built around exactly this process.

170 articles, page 7 of 8

Financial Mastery

Most business owners believe they have Mastery of their business, but let’s not just “hope”, let’s make certain that we do!

5 Reasons to Improve Your Sales Process…..

When was the last time you reviewed the process by which you convert prospects to paying customers? If it’s been a while, here’s why it would be a good idea:

How to develop a plan

Planning is preparatory to action.

>Do you know your competition?

>How well do you know your competition? Not just the one competitor nearby, but all of them? How much time do you spend gathering information about your competition?

Stop Wasting money on marketing that does not work!

In my meetings with business owners, I will often ask if they would hire an employee for £25,000 a year and then never check to see if they accomplished anything or even showed up to work.

Leverage your marketing

One issue I come across with many business owners is the challenge to create highly leveraged marketing strategies within their business.

How to work less for more

When I talk with business owners about building their business, I often get an interesting response…

>Integrated Strategic Planning

>Strategic Planning is the most important function of a CEO or business owner. It identifies where a company wants to be at a defined point of time in the future and what actions it is going to take to get there.

Converting Leads into Customers

One of the biggest tragedies I see in business is watching a business owner spend significant time and effort generating leads for their business, but then not acting on them in a logical, methodical, repeatable way to convert those leads into paying customers.

Word of Mouth – a key marketing strategy

As business owners, we enjoy doing what we do – after all, why would we set up in business at all if we didn’t?

Are Your Lead Generation Strategies a Powerful Parthenon or Leaning Tower of Pisa?

The Parthenon of ancient Greece was built over 2400 years ago with a total of 65 pillars in the design to provide the strength to endure unknown challenges.

Networking Like a Madman

Do you know – apart from referrals – networking is the best way to get a new client?

Golden Rules of Marketing

These are the three Golden Rules of Marketing – the foundations of your business success.

Focus on Your Conversion Rate

I am often reminded of getting back to basics to build revenues and profits in business.

Getting the Best Out Of Your Day

Creative procrastination is one of the most effective of all personal performance techniques. It can change your life.

Steps to a Failed Product Launch!

These are the seven steps of a failed product launch:

>Tips To Create A Winning Marketing Plan

>If you ask your accountant, they will tell you that marketing is an expense.

Surviving the Winter

Snow is falling across the country causing travel chaos and disruption. Like the weather we are also enduring one of the harshest economic winters.

The Art of Asking

Most of us have probably experienced the feeling of wanting to ask for something- a day off, a raise, maybe time to connect with a special person, but we sometimes don’t know how to ask for what we want.

Tips for Life

ONE. Give people more than they expect and do it cheerfully.

3 Steps to Better Trade Ads

We’ve all seen trade ads, and I think it’s fair to say they’ll never be confused with their more glamorous brand advertising cousins that appear in mainstream publications.

How to Get a Lifetime Return on a One-Time Investment

It sounds simple but inviting your customers to do additional business with you again is a powerful strategy for significantly improving sales.

Auto Pilot

Are you going through your life on auto-pilot?

How do I know which elements of my marketing activity are working?

Ideally, the way to evaluate marketing success is to test and measure.