Marketing Principles to Uphold During a Pandemic

Since the latter months of 2019, the world has been going through many changes due to the ongoing global health crisis. Although many of today’s businesses had already launched online counterparts and social media accounts even before the pandemic hit, current circumstances have pushed even more businesses to operate in completely virtual environments. With people […]

5 Rules for Meeting Millennial Customer Service Expectations

To capture the enormous purchasing power of millennials and Gen Z, you need to shift your style to match the preferences of these young consumers. It’s time to drop the phone and take up social media. Based on recent research, Microsoft’s 2016 State of Global Customer Service report found that 64 percent of millennials believe […]

Where to network….

Having attended and run many types of events over the years, perhaps not surprisingly, it is easy to link success with attendance and proactivity. Whilst those that refuse to attend events get left behind. They miss out on the valuable relationships that can develop. In my experience there are three types of events that every […]

Where to network….

Having attended and run many types of events over the years, perhaps not surprisingly, it is easy to link success with attendance and proactivity. Whilst those that refuse to attend events get left behind. They miss out on the valuable relationships that can develop. In my experience there are three types of events that every […]

When to outsource your marketing?

As companies grow most try to keep their work internal, recruiting new employees to fill specialised positions, such as marketing, rather than outsourcing work. This approach has its advantages, allowing companies to keep tight control over their delivery, and in some cases, it keeps costs minimal. However, internalising all of your company’s processes doesn’t always […]

How marketing has changed…..

At the recent Growth Summit I attended in Amsterdam, Verne Harnish spoke about how marketing is changing and it being the greatest barrier to growth currently for ‘gazelle’ organisations. When I learned about marketing (many years ago!) it was all about the 4p’s (product, place, price, promotion)  which  Philip Kotler first wrote about in the […]

What does your brand stand for?

‘Brand’, as a word, is derived from the Old Norse brandr meaning “to burn.” It refers to the practice of manufacturers burning their mark (or brand) onto their products (often animals) to signify ownership. I am sure you have witnessed, may be in the movies, how ranchers brand their cattle. The process appears painful but […]

Creating Sustainable Success……

Sadly, too many businesses subscribe to the simple theory which says that whenever there is a problem, “Grow!” The wisdom seems to be that growth is the answer, regardless of the question. The “Red Bull” for superior financial performance seems to be tweaking the website, changing the advertising copy, tweeting and blogging more often, hiring […]

How Long Does It Take Marketing to Work?

I have recently been working with a client meeting to develop a new marketing plan for her business. What worked a few years ago to generate new business wasn’t working and she needed a new approach with different strategies. We developed an updated plan but then during the meeting the client asked me “How long […]