Creating a Great Customer Experience
Competitive markets mean that it’s not just the quality of your product that matters. A great experience can create loyal customers, while negative experiences can
Competitive markets mean that it’s not just the quality of your product that matters. A great experience can create loyal customers, while negative experiences can
Business strategy did not really become a formal focus until 1960. It really grew as a discipline from the 1970s – in large part due
As I work with high growth companies to develop their leading edge strategies one question I always ask is: If I ran a competing firm,
To start a business going, you need entrepreneurial vision. To keep it performing at a high level day to day, you need constant operational focus.
How much time do you spend trying to be ordinary ? Probably not a lot. In fact, most marketing people actively avoid talking about the
One of the most fundamental decisions that every business must make is “What price should I charge?” The right answer to that question is a
One of the key characteristics of a successful CEO is that they spend time thinking. Sounds obvious, but in todays world where key customers might
Developing strategy takes time and resources (even if it is a one page plan!). It requires the time and commitment of some of your most
From the Fortune Leadership Summit in Atalanta – Jim Collins (author of ‘Good to Great’) top 10 List fo growth firms Change “what” questions to