A Key Question to Ask Whilst Developing your Strategy

As I work with high growth companies to develop their leading edge strategies one question I always ask is: If I ran a competing firm, how would I beat you? Which weakness would I attack? What would distinguish this new firm and seize business from your current one?

Then do this: Eliminate that weakness. It is your achilles heal – the reason you are losing some business.

Then build this into a distinguishing strength before someone else does.

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