Where were you on June 5th, 2023?

On Monday, June 5th, the world underwent a profound and transformative change that went largely unnoticed by the majority of people. This pivotal moment in history can be likened to the iconic occasion when Steve Jobs unveiled the iPhone, holding it aloft on stage, forever altering the technological landscape. Remarkably, this recent development also originates from Apple, possibly even from the same stage. Yet, the world seemed to overlook its significance, with only the stock market grasping its true implications, albeit missing the essence of its impact. In this blog post, we will delve into this extraordinary cosmic shift that materialized in the form of the Apple Vision Pro headset, challenging the prevalent misconceptions surrounding it.

At first glance, one might question the magnitude of this innovation. Is it not merely comparable to existing virtual reality devices such as the Oculus? After all, virtual reality has been around for quite some time, leading some to dismiss the Apple Vision Pro as inconsequential. However, such thinking is fundamentally flawed, as history has a peculiar way of repeating itself. Many so-called experts once adopted a similar dismissive stance towards the iPhone, viewing it as nothing more than a simplistic phone with an improved browser. In hindsight, we can chuckle at their skepticism, but it is essential to remember that even the mass media failed to recognise its significance. The true visionaries were the early adopters who camped outside stores for days, while the broader public remained unimpressed.

Similarly, we find ourselves in a situation where the same pattern is unfolding. The naysayers deem the Apple Vision Pro headset “too expensive,” “just a toy,” or fail to see its revolutionary potential. Even the share price, initially surging before the announcement, subsequently dipped due to underwhelming sales projections for its first year and concerns about overpricing. However, what everyone seems to have missed is the fact that this is merely the initial iteration, the version 1.0. Astonishingly, even in its nascent form, the headset is remarkably impressive, merely scratching the surface of its capabilities.

The Apple Vision Pro headset possesses the power to revolutionise the way we interact with all our technological devices, transcending boundaries and integrating seamlessly into our everyday lives. From our phones, TVs, monitors, laptops, tablets, to even our stand-up desks, this ground breaking device will transform our entire environment into a virtual workspace—a theatre for creativity and productivity. Video calls will become immersive and lifelike, altering the way we communicate, and entertainment will be delivered in unprecedented ways. The impact will extend beyond our imaginations, affecting art, meetings, and numerous other facets of our lives that currently elude us.

In light of this transformative breakthrough, one must consider the long-term implications for various industries. Will manufacturers of HDTVs and computer monitors face an uncertain future a decade from now? Imagine the possibility of having a fully immersive 100-foot screen view from the seat of a cross-country flight. In such a scenario, the prospect of enjoying a stale bag of popcorn at the local cinema pales in comparison. Undoubtedly, the world changed dramatically on June 5th, and Apple, with its comprehensive closed ecosystem, stands as the most well-positioned company in history to capitalise on this seismic shift.

What sets Apple apart is its strategic approach of observing, learning, and refining before entering a market. Rather than rushing to be the first, Apple meticulously analyses and refines its offerings, ensuring that when they do launch a product, it immediately alters the entire industry landscape. From the iPod, iMac, Macbook, iPhone, iPad, to the Apple Watch, each device became the epitome of its category, not through being the pioneer, but by setting the standard for profitability and innovation.

If you are leading a company, it is imperative to contemplate how this transformative technology can be harnessed to drive growth. Consider the new avenues it opens for customer interactions, the novel go-to-market strategies it enables, and the vast array of offerings it can engender. The potential is boundless, and the rapid pace of its arrival necessitates immediate consideration and adaptation.


Ready to scale your business?

Weekly ideas to help the growth journey easier. Sign up today for weekly tips, ideas and strategies to help you on your journey to further success.

  • This field is for validation purposes and should be left unchanged.