The 7 Strata of Strategy is a powerful framework designed to help businesses build and sustain a competitive advantage. It guides leaders through seven strategic layers, from defining their core values and purpose to establishing brand promises and differentiators. The model emphasizes clarity in the company’s niche, identifying key customer needs, and creating a "one-phrase strategy" that captures the brand’s essence. It also includes brand promises, differentiating activities, and the "X-Factor" that sets the company apart. This structured approach aligns the entire organization around a unified strategy, driving consistent growth and market dominance.
To download click here