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Category: Strategy

How do I know which elements of my marketing activity are working?

May 8, 2009

Ideally, the way to evaluate marketing success is to test and measure. However, as a small business owner you will probably find that it appears

Customer Lifetime Value

February 9, 2009

Ever wondered what the lifetime value of your customer is….check out this useful online tool from our friends at Harvard. http://www.harvardbusinessonline.com/flatmm/flashtools/cltv/

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Category: Strategy

How do I know which elements of my marketing activity are working?

Customer Lifetime Value

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