One of the greatest thrills in business is acquiring new customers. Many businesses are so caught up in the excitement of acquiring a new customer
>If you ask your accountant, they will tell you that marketing is an expense. Most businesses think of marketing as an expense because they keep
We’ve all seen trade ads, and I think it’s fair to say they’ll never be confused with their more glamorous brand advertising cousins that appear
Did you enjoy what you had for dinner last night? You are probably wondering what that question has to do with sales. Bear with me
A man has single-handedly managed to wipe $180 million off the value of an airline, simply because they got their customer services wrong (http://news.bbc.co.uk/1/hi/world/americas/8164273.stm). This
It sounds simple but inviting your customers to do additional business with you again is a powerful strategy for significantly improving sales. Business goes where
One of the biggest time wasters in the sales game is when the salesperson fails to get to the real decision maker, an end up
One of the biggest weaknesses of most people in relationships is that they don’t listen…that means really listen. Listening is from hearing. Hearing is a
Ideally, the way to evaluate marketing success is to test and measure. However, as a small business owner you will probably find that it appears
