Sorting through things last week I came across an oversized business card I acquired from a Lobster restaurant on my holiday a few years back to the US. Let me share this with you…
The front of the card had the name, address, and phone number of the restaurant, along with the name of the owner.
At the top of the card, the following words appeared: “If, due to human error, we fail to abide by these commandments, or fail to meet your expectations for any reason…please call me immediately.”
On the back of the card the following words were printed:
“The Ten Commandments of Good Business”
CUSTOMERS are the most important person in any business.
CUSTOMERS are not dependent on us—we are dependent on them.
CUSTOMERS are not an interruption of our work—they is the purpose of it.
CUSTOMERS do us a favour when they calls—we are not doing them a favour by serving them.
CUSTOMERS are part of our business—not outsiders.
CUSTOMERS are not a cold, hard statistics—they are flesh-and-blood human beings with feelings and emotions like our own.
CUSTOMERS are not someone to argue or match wits with.
CUSTOMERS are a people who bring us their wants—it is our job to fill those wants.
CUSTOMERS are deserving of the most courteous and attentive treatment we can give them.
CUSTOMERS are the life-blood of this, and every other business.
After reading and re-reading the card, it acts as a reminder that great customer service NEVER goes out of style!