SWT Analysis: Summary and Description
Purpose:
The SWT (Strengths, Weaknesses, Trends) analysis tool helps companies look beyond their internal bubble to identify game-changing opportunities and potential threats emerging from external macro trends.
Key Elements:
Strengths: What unique internal capabilities give you a sustainable edge?
Weaknesses: What limitations or gaps might hold you back?
Trends: What societal, technological, economic, and regulatory trends are reshaping the landscape — across industries, not just your own?
Usage:
Unlike the traditional SWOT analysis, which leans heavily inward and often recycles clichés, SWT pushes leadership teams to zoom out. It uncovers adjacent opportunities, cross-industry innovation, and early warning signs. SWT fuels breakthrough strategy by reframing the competitive landscape.
Click here to download
