Let me share with you some BFOs (Blinding Flashes of the Obvious!) clients have experienced recently:
- Expecting your team to work, care, or think harder than you do. You set the tone. 
- Not spending enough time getting to know what motivates your senior managers. You’ll struggle to get the best out of them. 
- Recruiting employees who have more experience than passion. You’ll never get the results you expect. 
- Assuming that everyone around you knows what you expect them to achieve. You’ll see lots of things slip through the cracks. 
- Settling for “good enough” in place of continuous and obsessive improvement. You won’t stay the best for long. 
- Not being clear with members of the team about what success looks like to them specifically. You have to make it personal or your team won’t perform. 
- Taking too long to fire employees who fail to meet your expectations. You’ll demoralise everyone else who has to watch this process drag on. 
- Not listening and learning from employees, customers, advisers, and competitors. You’ll make stupid mistakes. 
- Making excuses for poor customer service — or for any problem at all. You’re customers will disappear. 
- Allowing fear of failure to stop you from making bold decisions and moving decisively. You’ll never get to where you want to be. 
