Have you ever sat down, closed your eyes, and really looked at yourself or your product through another person’s eyes?
Have you, in your mind, literally become your customer or perhaps your significant other, and looked honestly at yourself or your work through their eyes?
Can you do it?
Hope you can. It’s one of the most powerful techniques man has ever used. Ground battles, corporate battles, and the hearts of great partners have been won because of it.
When you become your customer, the secrets of how to influence them will magically appear. The same thing happens when you trade minds with your spouse. Some of what you “see” may shock or change you in ways you could never have imagined.
The man or woman who has the power to really look at their work through another person’s eyes has an incredible advantage in all business and personal situations. If you find this ability comes easily to you, then by all means, really do it. Do it very deeply and totally and you’ll be pleasantly surprised at what you’ll be able to see that you simply couldn’t any other way.
Can you look, and I mean really look, at your sales letters, literature, scripts, and “calls to action” through your prospects eyes?
Get good at doing this and you will find hundreds of ways to change both your business and personal life immediately…and dramatically.
Many people only think they see their product through their prospect’s eyes. They think that when they’re looking at their sales letter or web page they can do this. But usually they’re still looking at their work through their own set of feelings, attitudes, and background “filters.” You have to remove the you from the picture entirely.
This is a serious, high potential technique that, for most, require the eyes to be closed to even begin to touch its real power.
And if you think the idea is a crazy one, perhaps it would do you well to know many, many highly successful people have confirmed in public and in published writings how incredibly powerful this strategy actually is, and that they have, without fail, used it to create their successes.
They would never think of using a sales letter without first looking at it long and hard through the eyes of an average customer. Never let yourself get too close to your own work.
In order to do this right you have to move beyond “I.” You must get your own feelings, thoughts, and attachments about your work out of the way, so you can see things from the perspective of others.
When you can consistently do this, you’ll begin to understand how to write irresistible ad copy, create web site content, frame sales scripts, etc., that people instantly understand and buy from. You’ll know how to make yourself infinitely more attractive to your partner as well…and much, much more…test it and see!
