The Three Values Powering All Successful Businesses

In leading a business, it can be difficult to keep your team motivated and bought into the shared vision of delighting your customers. There are always challenges that arise. This isn’t always a bad thing. You don’t have to be a big company with many resources to be successful at leading your team and driving your business. Any size business, even the smallest, if run on a strong foundation of core values can make a winning team.

Here are three core values which I have observed consistently show up with the most successful businesses.


The people within an organisation must be passionate about what they do. To facilitate this for their employees, leaders must create an atmosphere of respect and trust. When people operate in an environment of trust, they feel safe and empowered to be the best versions of themselves. High growth teams work together to meet a common goal with the intent of contributing to the advancement of all involved. They participate actively sharing responsibilities and outcomes. A good leader understands this well and ignites passion in his team, which in turn brings excellence to the table. Once trust and empowerment are felt, each member can find their own way while being driven to deliver for the team.


Empathy is often seen as being soft, an interpretation I disagree with. This trait brings forth qualities of warmth and strength together. Leading with empathy has great merits since it allows a leader to perceive things from another individual’s perspective. Too many people tend to see things from their own point of view without caring why someone feels as they do. In those situations, it is easy to assume that the other person is wrong rather than understanding their perspective. Once you understand the why behind their perspective, you can lead them more effectively and see new things you might not have without empathy.


As the needs of the market or clients change, it is imperative that businesses evolve with openness to meet the change. Businesses must adopt a culture of innovation for themselves and their employees. Encouraging ideas for improvement at all levels is important. By resisting the urge to say “no” and instead opting to consider ideas, there will be both positives and negatives to innovative ideas. Determine if the positives outweigh the negatives before saying no, and be willing to test new ideas. Encourage a team to put themselves in the position of the client, and ask them about the experience they would want. The team has unique insight into the product, process, technology and, perhaps most importantly, the clients. How would they evolve to improve the client experience if they were, in turn, using what they are selling? This kind of thinking will lead to small shifts over time that take a business to a new level.

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