One of the East Midlands’ top PR agencies has attributed its swift rise to the top to working with business coaching service High Growth.
Founded in 2010, Nottingham-based Tank has swelled from a team of one to 15, working with a strong roster of national and international clients.
Tank’s founder Trevor Palmer cites the partnership with High Growth as an integral factor to his agency’s success:
“Working with High Growth has really helped us to measure the right things, predict growth, know what to concentrate on and what to throw away.
“We are now far more focused, which has helped us to define ourselves in the PR world and, more importantly of course, given us the self-belief to really grow the business.”
On Tank’s progress, founder of High Growth Stuart Ross said:
“While working with High Growth, Tank has experienced 30 per cent year on year growth, almost 100 per cent staff retention and a far above industry average client retention. These are very impressive results.
“Tank’s story is a testament to just how effective business coaching can be, and is something all ambitious businesses should seriously consider.”
Having undergone a major rebrand, Tank has expanded its offering from PR to include SEO and digital PR services and gained many notable clients in the process.
High Growth has also been individually coaching senior members of Tank’s team to help them effectively use their skills and harness their potential, as well as with the agency’s board, to develop leadership and provide expert advice. All of which has contributed to take the business to the next level.
Trevor added: “It may seem unsportsmanlike, but I wouldn’t recommend business coaching to a competitor – who would actively help their opponent?”