4 Customer experience trends to reflect on

From talking to both clients and many businesses over the last year one thing is clear: How to best serve customers as a company is in a state of flux. Accepting that the ways we operated in the past might not serve our business or our customers in the best way in the landscape that […]

The Steps to Consistently Deliver Amazing Customer Experiences

More and more I am seeing customer experiences are becoming the great differentiator between companies. One research report from Econsultancy found that customer experience will overtake price and product as the key brand differentiator by 2020. In that same study, 86 percent of buyers said they would pay more for a better experience. Here are […]

How to keep your customers…..

Customer retention must be a focus for all businesses. With rising customer acquisition costs businesses need to be proactive in retaining clients. Studies have consistently found that acquiring new customers can cost as much as five to seven times more than simply retaining existing customers. The fact that customer profitability tends to increase over the […]

How to keep your customers…..

Customer retention must be a focus for all businesses. With rising customer acquisition costs businesses need to be proactive in retaining clients. Studies have consistently found that acquiring new customers can cost as much as five to seven times more than simply retaining existing customers. The fact that customer profitability tends to increase over the […]

Taking your customer experience to a new level…..

I have recently been reading a book by Julie Kampf called From My Bad to My Best: How Individuals and Companies Can Differentiate Themselves in the Age of Mediocrity. The book provides some great insights and ideas on how to maintain and build a great culture within your company rather than allow today’s “age of […]