How to make a great first impression

‘You don’t get a second chance to make a first impression’ a basic business rule that is often forgotten. We’ve been all told this since we were 4 years old. So why am I even talking about it? As a coach I see so many mistakes being made in this area on a regular basis. Some […]

What does your brand stand for?

‘Brand’, as a word, is derived from the Old Norse brandr meaning “to burn.” It refers to the practice of manufacturers burning their mark (or brand) onto their products (often animals) to signify ownership. I am sure you have witnessed, may be in the movies, how ranchers brand their cattle. The process appears painful but […]

Creating a Great Customer Experience

Competitive markets mean that it’s not just the quality of your product that matters.  A great experience can create loyal customers, while negative experiences can ruin your brand’s reputation both on and offline.  These ideas can help you to create an unforgettable experience for your customers and begin to them into advocates of your products […]

Why do the biggest brands start in a garage?

The greatest start-ups traditionally begin in a garage. But do established organisations know how to innovate? We can’t teach dinosaurs to dance and it is impossible to get large organisations to act like a Silicon Valley start-up. But any company can still be innovative. It’s unfair to rely on the brightest managers for brilliant ideas. […]