A good first quarter can set your business up for success in the months ahead—but that takes careful planning. The challenge is more difficult in these early days of 2021, as leaders are facing lingering challenges from the upheaval of 2020. Many leaders will be working to provide permanent solutions to stop-gap measures put in place because of the pandemic even as they strive to keep up in the ever-changing marketplace.
With so much at stake this year, it’s critical for business leaders to plan carefully so they can hit the ground running in this first quarter. Below is some advice to help you nail your Q1 goals.
Covid-19 has undoubtedly changed our world, but now is the time to reaffirm your company’s vision and ensure that your team members are still aligned. Ask yourself key questions, such as: How can we work toward our goals as the pandemic continues to impact the world in 2021? What operational adjustments did we have to make lat year that we need to continue or rethink in 2021?
Focus across the entire business is particularly important during disruptive times when there are additional challenges and complexities. Leaders need to revisit priorities so they can be clearly communicated across teams. This needs to be informed by having a deep understanding of customer needs, reviewing internal resources and capabilities, and looking out for employees’ health
Don’t compromise on talent! Recruiting the right people for the job is the best advice to take any business forward. Never make the mistake of recruiting somebody who doesn’t have 100% of the skills you need or who doesn’t fit culturally. Recruit“multipliers” who not only excel in their specific area of expertise but elevate the whole team by bringing in great drive and energy.
Delivering goals in Q1—or any other quarter—starts with the fundamentals: delivering impact for your customers with quick wins to build momentum. Developing a culture that features constant communication, especially between and among sales/marketing and delivery teams, is essential for realising that goal and for holding the entire business to account as you start the year off right
Set a few clearly achievable Q1 goals for your team. Early wins can unify and motivate a team, carrying them through the longer duration projects you may have planned for 2021. With remote workers, you lose the nonverbal clues in communication, so tone becomes important. Stay in contact and continue to celebrate the wins as a team.
"Focus across the entire business is particularly important during disruptive times when there are additional challenges and complexities."