At the end of the day your customers want solutions to their problems fast. With the help of technology, digital transformation enables businesses to improve customer experience and get customers what they want conveniently. Yet, the adoption of digital transformation has still been slow.
In the midst of Covid-19, the need of digital transformation has never been this urgent. Businesses that fail to transform will likely rapidly fall behind their competitors.
So how can you embrace digital transformation successfully? Here are 5 steps to consider:
When it comes to embracing digital transformation, customer experience is very important. Instead of focusing on the features of your products, put more emphasis on delivering to the wants and needs of your target customers.
If you understand clearly the problems of your customers and offer them a tailored experience that can solve their problems, they will become your loyal customers.
Consumers now expect businesses to produce a lot more digital content that is personalised, fast and cheap (or even free). Therefore, businesses need to adapt to this trend and scale up digital design, collaboration and content production rapidly to keep their customers engaged.
I know what you’re wondering, is it really possible to craft a customised customer journey without having a technical team?
The answer is yes. Code free technologies are designed for businesses who may not have any technical or design background to create digital experience efficiently without having to recruit an extra team.
You can find code-free platforms easily. For example Squarespace and Canva for content and website design; LCN and Wix for hosting; Hotjar and Google Analytics for analytics.
Employees no longer need to work in a specific place all the time. To enable remote workforces, consider using project management tools and you can always stay connected with your team with virtual conference platforms such as Zoom and Microsoft Teams.
Covid-19 is a wake-up call for businesses to embrace digital transformation. It may not be easy to change the way you’ve been running your business for so long, but know that the beginning is always the hardest. With the tools listed in this article, hopefully, you can adapt to the transformation successfully and keep your business thriving!
"Consumers now expect businesses to produce a lot more digital content that is personalised, fast and cheap (or even free)"