A man has single-handedly managed to wipe $180 million off the value of an airline, simply because they got their customer services wrong (http://news.bbc.co.uk/1/hi/world/americas/8164273.stm). This
It sounds simple but inviting your customers to do additional business with you again is a powerful strategy for significantly improving sales. Business goes where
One of the biggest time wasters in the sales game is when the salesperson fails to get to the real decision maker, an end up
One of the biggest weaknesses of most people in relationships is that they don’t listen…that means really listen. Listening is from hearing. Hearing is a
Ideally, the way to evaluate marketing success is to test and measure. However, as a small business owner you will probably find that it appears
Ever wondered what the lifetime value of your customer is….check out this useful online tool from our friends at Harvard. http://www.harvardbusinessonline.com/flatmm/flashtools/cltv/
